Who actually owns the conversation in real estate?
The Brand Index measures reputation the way the market experiences it — earned media, share of voice, and digital authority — and turns it into a single, rankable Authority Score. It's the scoreboard for getting known.
The leaderboard · Sample preview
The Authority Index — 2026 preview.
A look at how the ranking reads. Scores below are an illustrative sample; the live Index publishes annually with full methodology and sourced data.
How it's scored
One score, built from the four signals that decide whether a market knows your name.
Earned media
Volume, tier, and recency of coverage — from local trade to national Tier-1. The receipts that prove authority.
Share of voice
How much of the conversation in your category you own versus everyone competing for the same attention.
Digital authority
Search presence, social reach, and the compounding footprint that makes you findable and credible.
Reputation signals
Awards, speaking, reviews, and third-party validation — the trust markers buyers and talent look for.
Find out where you'd rank — free.
Tell us your brand and we'll run a Brand Index fit-check: your estimated Authority Score, where you're winning and losing the narrative, and the fastest way to climb.
Get your Brand Index score
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Put your brand in front of every agent who wants to be known.
The Brand Index is real estate's annual authority moment — and its sponsors reach an audience of ambitious agents, teams, and founders. Ask us about annual sponsorship and co-marketing.
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