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Soaring Heights of Visibility and Credibility: Latham Jenkins Journey with Lion & Orb in Elevating Reputation Amidst Market Chaos


Latham is an expert at bringing “local’ to life.” He’s lived, worked and recreated here for 25+ years — and loves it here. He also happens to publish the leading Visitors Guide for Jackson Hole, the Jackson Hole Traveler and Homestead Magazine, the valley’s preferred home design brand. Collectively this gives him unmatched insider knowledge on everything from the nuances of each neighborhood, to homes yet to be listed. In a way, he’s an ambassador to the city.

The Goal

Latham Jenkins aims to maintain his position as the premier luxury real estate agent in Jackson Hole, Wyoming and maintain his #1 agent status in the state by continuing to enhance his reputation, visibility, and credibility in the market, ultimately securing a long-term and unrivaled presence as the go-to agent for high-end real estate transactions in the region.


The Solution

L&O and Latham Jenkins collaborated to develop a Strategic Public Relations Campaigns.


Through targeted media outreach and thought-leadership content creation, Lion & Orb has been able to position himself as an expert in the field. This resulted in increased media coverage and ultimately more business.


Key components of the PR strategy included messaging and storytelling, editorial campaigns, thought leadership initiatives, influencer outreach, and media engagement.


The strategic campaigns have delivered results for Latham Jenkins with 14 coverage articles featured. This media coverage has allowed Latham  to reach an impressive combined audience of 78.7 million individuals, attracting the attention of 118,000 engaged readers. These achievements coincided with substantial business growth, reflected in increased demos, sign-ups, and implementations, with an impressive Advertising Value Equivalent.

In light of these accomplishments, the results demonstrate a substantial increase in visibility and credibility for Latham Jenkins within the fiercely competitive real estate luxury market.


"Without a doubt, Lion & Orb's team is the top public relations firm in our industry. They approach each client with a level of dedication that makes them feel like an integral part of the team. Their unwavering commitment to achieving success is evident in their enthusiasm and passion. I have consistently valued their exceptional insights, innovative ideas, extensive network of contacts, and, above all, their mutual and unmistakable ambition to secure the optimal exposure for their clients."


-Latham Jenkins

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